Tampon test

Client: August X VMLY&R

One missed period can become a liability.

People who seek reproductive care can be prosecuted using data like search history, location, period tracking apps, and more. So August and VMLY&R created The Tampon Test: a pregnancy test hidden in a box of tampons. In partnership with @getstix and @plancpills, to start a conversation to stop missed period data tracking.

For this campaign, I created all illustrated assets for the packaging as well as leaflets with instructional and a sticker sheet that was also later animated for Instagram stickers

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Press

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The Drum

‘The Tampon Test’ exposes data weaponization on menstruators in post-Roe America

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PR Week

BCW, VMLY&R team up with menstruation brand for period privacy campaign

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LBB

Menstruation Brand August's 'Tampon Test' Calls to End Digital Surveillance on Menstruators

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Hypebae

Meet the '"Tampon Test", a pregnancy test Roe v. Wade forced us to hide

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MM+M

BCW, VMLY&R team up with menstruation brand for period privacy campaign

Client: August
Agency: VMLY&R
Executive Creative Director: Cinzia Crociani
Creative Directors: Ana Magalhães and Amanda Caldari
Copywriter: Bobbie Armstrong
Director: Gustav Almestål
Production: Aspekt
Voice over: Ginny Hogan
Music & sound design: JR Narrows

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